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Marketing Specialist - Rock Hill, SC - PTNA

  • Functional area: Marketing
  • Country: United States (South Carolina)
  • City: Rock Hill
  • Brand: CP Chicago Pneumatic
  • Company name: Power Technique North America LLC
  • Date of Posting: August 2, 2022
  • Last date to apply: August 31, 2022

Your future job

The Role

Mission: 

This position will execute the digital marketing plan for Power Technique North America with a focus on: content, campaigns and the Chicago Pneumatic brand. The ideal candidate will take ownership of these projects to ensure they get completed.

Roles and Responsibilities: 

  • Support the development of creative assets for Chicago Pneumatic (CP) for new product introductions, website, sales enablement tools, partner advertising and applications.  Will need to develop creative assets on own and where necessary, be able to manage vendors producing creative assets.

  • Support and help organize website content to increase website traffic, engagement and demand generation in alignment with business objectives. Work in Adobe Experience Web platform with support of local/global web teams and to improve the overall CX.

  • Analyze and assess performance of all digital marketing assets against established goals and key performance indicators (KPIs) to maximize the return on investment (ROI).

  • Execute/support social media initiatives, advertising and campaigns to build brand awareness and demand generation for key products.

  • Marketing automation usage for campaign management

  • Be a champion for the sales team, use CRM tools, digital content and collateral to enable the sales org. Shape the sales pipeline by utilizing Marketing Automation / CRM systems and business intelligence to assist in developing prospects for the sales funnel.

  • Monitor and control digital marketing expense.

  • Project Management - Youtube Videos, Service Support Videos, Social Media, and other future projects such as warranty, connectivity, power connect, and service/maintenance. 

  • Presentation development and result summaries.

What you can expect from us? 

What you can expect from us?

• Competitive Compensation

• Comprehensive Wellness & Benefits Programs

• Opportunities to grow and develop within Atlas Copco Group

• Collaborative, Inclusive, and Flexible Work Environment with a Team First Focus

• A culture known for respectful interaction, ethical behavior and integrity

Choose your career with us!

The Atlas Copco Group serves customers through innovative compressors, vacuum solutions, generators, pumps, power tools and assembly systems. We are a global and diverse Group of many strong brands and around 37 000 employees representing different cultures in more than 180 countries. We have a wide range of positions so whatever your interests or area of expertise, we offer interesting challenges and the opportunity to grow.

Passionate people create exceptional things. At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology enables us to innovate for the future. We believe that people make it happen and with us you are empowered to act. Your ideas can make a real difference and contribute to the quality of life for people everywhere.

We are proud of our strong and efficient training and development processes. And we collaborate across national and competence borders, something that gives you the chance to move between business areas, countries and functions. Whether you want to change track in your career, become a specialist or manager – there is always an Atlas Copco way open for you.

When you join Atlas Copco you are entrusted with a great deal of responsibility from day one. Why? Because we know that you have the drive to develop on your own initiative and the ability to make sound decisions – but also that you will ask for help when you need it. Since you gladly share your knowledge and expertise, we can also give you more professional freedom.

At Atlas Copco, we have a world of experience behind us with all kinds of people from many backgrounds. The one thing we all have in common is that we are passionate about what we do and love new challenges. Each day brings us new opportunities to grow, both as persons and professionals.

Learn more about Atlas Copco Group at www.atlascopcogroup.com
Learn more about Chicago Pneumatic at https://www.cp.com/en

Power Technique North America LLC (PTNA-CC) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind:  PTNA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.  All employment decisions at PTNA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sec (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.  PTNA will not tolerate discrimination or harassment based on any of these characteristics.  PTNA encourages applicants of all ages. 

What we expect of you? 

Supervisory Responsibility: 

This position has no supervisory responsibility. May include management of internship position for CP.

Experience: 

This position requires 2-3 years of proven working experience in digital marketing.

Education: 

This position requires a 4-year college or university degree in marketing or a related field.  A master’s degree is a plus.

Skills: 

To be successful in this role, the person should:

  • Be highly creative with experience in devising digital assets and campaigns that engage, inform, and motivate.

  • Have demonstrable experience managing web optimization, marketing database, email, social media, and display advertising campaigns 

  • Have experience in demand generation.

  • Have solid knowledge and proficiency of website and marketing analytics tools.

  • Possess an in-depth knowledge of how marketing automation works.

  • Have excellent presentation, written and verbal communication skills and strong attention to detail.

  • Be an expert in project management.

  • Experience using C4C to create leads and opportunities. 

Travel: 

  • Occasional travel may be required

City
Rock Hill

 

Passionate people create exceptional things

Did you know that the solutions we develop are a key part of most industries? Electronics, medical research, renewable energy, food production, infrastructure and many more. We´re everywhere!
Working with us means working with the latest technologies and groundbreaking, sustainable innovations. With our inclusive and caring environment, you get the support and inspiration you need to grow. Here, your ideas are embraced, and you never stop learning.

Interested in being part of our team? Join us on our journey for a better tomorrow.