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High-Intensity Training Moves at the Speed of Technology

Company News Corporate News

May 30, 2018

Technology Isn't the Only Thing That Moves Fast in Industrial Tool Sector

Consumer demand for lighter, safer, more powerful tools drives new product technology that must adapt at an accelerated pace. It’s also why Chicago Pneumatic sales, marketing, and customer service team members from all over the world collected at the company’s Rock Hill headquarters and showroom for a comprehensive, one-week training.

Global sales team members select tools from the showroom for intensive review.

These intensive, in-person training sessions introduce new hires to the Chicago Pneumatic team and its line of hundreds of tools and accessories, as well as providing continuing education for the brand’s existing and experienced reps.

Lucas Bryk, global product marketing manager, reviews the safety features of the CP3550 series tools.

“With several new tools being launched in 2018, we want to make sure our sales reps are the experts,” said Chicago Pneumatic Marketing Manager, Billy Lipari. “Knowing the product, fielding any questions, and being able to provide real solutions for our customers is what makes this time so valuable.”

Throughout the week, team members got “hands on” with the soon-to-be-released product, testing them alongside Global Product Marketing Manager, Lucas Bryk. With his wide-ranging product knowledge, Bryk is also a valuable resources to consumers, as he is often sourced in Chicago Pneumatic’s exclusive “Expert Corner” content.

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Sales and customer service team members focused primarily on Chicago Pneumatic industrial assembly tools and industrial material removal tools, including the soon-to-be-released CP3550 series of angle grinders and sanders. This new series of pneumatic tools offers users easier handling in more confined spaces, but with all of the power and durability of a Chicago Pneumatic tool.


Domingo Otero, Chicago Pneumatic sales manager for Central America and the Caribbean, testing grinders in the showroom.

“We do these trainings to guarantee we have a knowledgeable staff in house and in the field,” said Marcelo Espinal, Chicago Pneumatic product marketing manager for industrial tools. “Knowing the product inside and out, and understanding the real-world applications make us all better suited to deliver for our customers.”