Chicago Pneumatic Compressors unveils bold new look for compressors and compressed air equipment
Chicago Pneumatic Compressors has unveiled a redesigned look for its air compressors, dryers and related equipment. The new brand identity is anchored by a bold black and red paint scheme combined with an updated, striking CP ring logo.
“All progressive brands develop and evolve over time and Chicago Pneumatic is no exception,” said Joel Stevens, marketing manager for Chicago Pneumatic Compressors USA. “With a strong brand heritage that dates to 1901, the new brand identity is ideally suited for promoting Chicago Pneumatic as a global pioneer in compressors, tools and related equipment.”
The first Chicago Pneumatic machines on the market with the new look will be the RCP piston and QRS rotary screw compressors along with the complete range of air dryers. The new designs on Chicago Pneumatic Compressors’ larger equipment will be introduced in phases throughout 2011 and into 2012. Sales tools and marketing materials which showcase the new-look machines will be available soon.
This new brand identity is being incorporated into Chicago Pneumatic’s extensive range of products, including pneumatic hand tools and portable compressors, as well as a number of construction products, including hammers and drills.
Chicago Pneumatic (CP) is a global leader in the design, manufacture and distribution of high-performance tools, hydraulic attachments, industrial and portable compressors and associated accessories and workshop equipment. Since 1901, the CP brand has served the Vehicle Service, Construction and Industrial marketplace. To learn more about CP’s dedication to pioneering design and high-performance technology, please visit www.cp.com.