Chicago Pneumatic wins Good Design Award
Antwerp, Belgium, March 22, 2011 - Chicago Pneumatic has earned the renowned Good Design Award for its new brand design language for industrial and vehicle service tools, construction tools, as well as industrial and portable compressors.
“The new brand style reflects the pride in the brand’s legacy and the strong focus on high-quality and reliable construction tools, compressors and pneumatic tools.” says Alex Liebert, Manager Industrial Design Competence Center of the Atlas Copco Group. “Moreover, it shows that Chicago Pneumatic is backed by a large, coordinated and global organization when introducing new, innovative products. We are proud to receive this prestigious Good Design Award for this achievement.”
The new, unifying Chicago Pneumatic design language was developed in 2009. In 2010 the implementation started and soon all products in the range will carry the new black and red design.
A design language is an overarching scheme or defined style that guides the design of products and helps to streamline, manage and direct product design efforts. Along with other activities, the objective with the new design is to build a strong global Chicago Pneumatic brand sold through distribution.
Established in 1950, the Good Design award is the oldest design award in the world. For 2010, the museum received a record number of entries from over 48 countries around the world, representing the most important and influential corporations in the design industry.